THE ALL-NATURAL, LOW SUGAR, ALCOHOLIC CRAFT-POP.
In the Summer of 2016 housemates George and Owen packed their bags and set off for their first international Pride experience. Fresh off the plane in Tel Aviv, they anticipated a weekend of loud music, mayhem and beautiful people - but what they found resonated much deeper: 200,000 people of all ages, genders and sexualities celebrating each other in a festival of acceptance and joy.
This diverse community left them with the profound feeling that they’d discovered something truly special. But how to bottle the magic and bring it home?
George and Owen’s mission was clear: to harness an atmosphere of fun and inclusivity in a product that would both celebrate and benefit everyone who bought it.
In keeping with the supportive nature they encountered, a proportion of profits of LuvJus will support LGBTQ+ charities and initiatives whilst providing a social platform celebrating the community through events such as comedy nights, art exhibitions and film screenings.